EMAIL MARKETING SEMINARS: Basics in Email Marketing AND Getting Started with Constant Contact (Product Training)
Tuesday, July 29, 2008 from 10:00 AM - 3:00 PM (PT)
Citrus Heights, CA
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Please Note: 2 Separate Events on the same day!
You may attend one, or both events. Please register accordingly! Discounts are applied when purchasing both events!
10am -12pm "Best Practices in Email Marketing for Entrepreneurs, Associations, Chambers, Non-Profits, and Small Business"
Proactive, outbound Email Marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more !
The workshop will help you to:
* Reach more people with your message
* Create email campaigns that get results
* Get your emails opened and read
* Write compelling subject lines and copy
* Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc ...)
(Lunch is on your own from 12pm-1pm)
1pm-3pm "Getting Started with Constant Contact" (product specific training) This informative seminar is suitable for all experience levels but assumes that you have a general knowledge of Email Marketing concepts. This workshop will focus on “Getting Started” with Constant Contact’s do-it-yourself email communication service. This workshop provides specific (product) training.
The workshop is designed to help you quickly and easily master the Constant Contact system. You'll learn how to set up account options, add signup boxes to your website and emails, load a list, build a campaign, brand your email to match websites and logos. You'll also learn how to develop content, get your email opened, and track results !
Speaker Biography: Stu Carty is a veteran sales and marketing specialist with 20+ years progressive experience in the enterprise software industry,. Stu has served as both an expert consultant and top executive with several software start-ups and small businesses, helping to define and launch their sales and marketing programs. Carty is currently a Regional Development Director at Constant Contact, where he delivered 90+ workshops to 2600+ attendees in the San Francisco bay area in 2007. Stu offers proven success in both B2B and B2C email marketing
EARLY BIRD RATES: $29 EACH CLASS OR BOTH CLASSES $39 (BEFORE 7/21/08 AT 7AM)REGULAR ADMISSION: $39 EACH CLASS OR BOTH CLASSES FOR $59 (BEFORE 7/29/08) DAY OF THE EVENT: $45 EACH CLASS OR BOTH CLASSES FOR $75
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